Digital marketing is a form of marketing that leverages the internet and digital technologies to connect with customers. Unlike traditional marketing methods such as print, radio, or television, digital marketing uses channels like social media, search engines, email, and websites to reach consumers where they spend most of their time online. This approach allows businesses to interact with their audience in real-time, gather valuable data, and tailor their marketing strategies to specific demographics. By utilizing techniques such as search engine optimization (SEO), content marketing, and social media advertising, digital marketing helps businesses increase their visibility, engage with customers, and drive sales.